Meatless meat is becoming mainstream — and it’s sparking a backlash

NickOttens

From Vox:

The adoption of Impossible Foods and Beyond Meat products by fast-food chains hasn’t exactly been welcomed in some quarters, even among those you would think would be more supportive of this development.

Call it the backlash against the fast rise of meatless meat.

For instance, the CEO of Whole Foods and the CEO of Chipotle both announced they would pass on Beyond and Impossible products, noting that the products are too highly processed. Food writer and former New York Times columnist Mark Bittman, who has long called on Americans to eat less meat, criticized “the new higher-tech vegan meats” for not addressing “resource use and hyperprocessing” (though he has hailed them in the past). His website, Heated, has also given plant-based meats some favorable coverage, but recently wrote nostalgically that “not so long ago ... Veggie burgers didn’t masquerade as something they weren’t.” Meanwhile, numerous articles have questioned the health impacts of the products.

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